Brief

We were briefed to raise awareness of Seek Profiles, a tool that helps employees who are searching for a job at various stages of their career. By creating a Seek Profile employees receive updates on the job market and enable employers to find them with the right opportunities.  The campaign ran in two phases and our first task was to educate job seekers that there was a new way to show off their skills. During the second phase of the campaign our task was to demonstrate the benefits of the tool.

Solution

Show off your skills. We all like to think that our CV’s are unique, but after a quick bit of research we discovered that majority of Australians are using the same tired clichés to describe their strengths. Attention to detail, goal orientated, creative problem solver and self-motivated to name a few. To communicate that there are different ways to show of your skills, we imagined how you might demonstrate these skills through interpretative dance. As well as creating targeted videos, we also created a complex matrix of dynamic display ads to support the campaign. Our first campaign was a huge success and seen by more than 3/4 of Australia's working population, leading to us producing another round of content 3 months later.

Credits
Senior Art Director : Holly Langford
Senior Copywriter : Luke Falkland-Brown
Copywriter : Jenny Foster
Director : John Pace

BRIEF

Target small businesses with video content to promote Sensis as the expert in digital marketing solutions with business offerings including SEM, Mobile Optimisation, Yellow Pages listings and social media.

SOLUTION

Don't ask Susan. We created a character that represented the antithesis of Sensis. Susan was once the owner of a pumping marketing agency in the 90’s who thought “this internet thing is just a fad”. While she was once able to bluff her way through,  it's now getting harder for her to hide the fact that she has fallen behind the times. We produced 7 videos in total that see Susan get more and more desperate to regain her former glory with the help of her assistant Michael.

Credits
Art Director : Lauren Moran
Copywriter : Fraser Nelson, John Pace
Director : John Pace

BRIEF

'Exciting' isn't necessarily a word that Australians associate with Honda. We were briefed to create online content to challenge that perception with the new Civic Type R, which Broke the world record for fastest front wheel drive vehicle around the Nürburgring.

SOLUTION

Are you Type R? With the global tagline already in place, we decided to get some of the countries biggest adrenaline junkies to tackle the question head on. Teaming up with the sports science faculty at Victoria University, we wired our athletes up using hi-tech hardware. The sports science team measured their performance including on a closed circuit including their heart rate, adrenaline, perspiration and g-force, while the car was measure on its speed, performance and handling. We created 7 videos in total and a leading to a landing page geared towards getting people excited about Honda.

Credits
Executive Creative Director : Jason Williams
Head of Art : Blair Kimber
Senior Copywriter : Alex Metson
Director : Tov Belling
Digital Designer : Jacek Kuzior