Brief

Raise awareness of Seek Profiles, a tool that helps employees who are searching for a job at various stages of their career. By creating a Seek Profile employees receive updates on the job market and enable employers to find them with the right opportunities.  The campaign ran in two phases and our first task was to educate job seekers that there was a new way to show off their skills. During the second phase of the campaign our task was to demonstrate the benefits of the tool.

Solution

Show off your skills. We all like to think that our CV’s are unique, but after a quick bit of research we discovered that majority of Australians are using the same tired clichés to describe their strengths. Attention to detail, goal orientated, creative problem solver and self-motivated to name a few. To communicate that there are different ways to show of your skills, we imagined how you might demonstrate these skills through interpretative dance. As well as creating targeted videos, we also created a complex matrix of dynamic display ads to support the campaign.
 

Seek Profiles Creative Team
Senior Art Director : Holly Langford
Senior Copywriter : Luke Falkland-Brown
Copywriter : Jenny Foster
Director : John Pace